Kiska asked me to design the screen interface for a New Balance–branded treadmill. This required not only understanding the brand but also analyzing the market and identifying the target segment we aimed to reach.

With just five days from start to finish, effective time management and clear direction were critical.

This project is a strong example of what I can accomplish in a fast-paced design sprint. I leveraged AI tools to quickly mock up animations and demo images, allowing me to deliver a compelling concept under tight constraints.